“The Mark of a Warrior,” a visual premise that transforms the Hope On Wheels painted handprint logo into a powerful new icon of strength and unity. Beyond film, we’ve crafted a campaign around five actual warriors and survivors of childhood cancer.

Our social team hacked Strava to turn running routes into personal marches for our warriors, an effort that has exceeded 3.2 million miles in the first week. And has beat Strava's all time record with 10million miles.